Carlos Sentís Masterclass on Marketing and Sales innovation for IE Business School and GTBank Africa

Grateful to IE Business School and GTBank for the opportunity to deliver a Masterclass to more than 310 people on Marketing and Sales innovation and introduce our latest strategies and recommendations for the financial sector.

How can we optimize the marketing and sales strategy leveraging the resources and capabilities of all our employees to generate a greater positive impact for the organization and society as a whole?

How can we align interests of our teams in different departments and incentivize a better performance to help us grow in times of social, economic and technological disruption?

In less than 2 hours we explored #Ai, #DigitalAvatars, #Automation, Smart content creation, #SocialImpact, #Audiobranding, #newretail, #holograms, #VR banking #UX, #sales #funnels optimization, #loyalty programs, #customerexperience #referrals, #retargeting, #live #streaming, live sales, #workflows, #integratedmarketing, #B2B #partnerships, #Sponsorship, #podcasts, #influencers, #microinfluencers, #media and how companies should impulse #personalbranding of their employees, and how building a strong personal branding of employees and #leadership can drastically enhance growth.

Thanks to all for your trust, and your extraordinary feedback.

www.carlossentis.com www.wia.world